4 Easy Steps to an Unforgettable Brand on Twitter

 

Twitter is its own universe and like any universe it has its very own language. That can be super intimidating when you are trying to market your brand and reach users on Twitter.  Today I just wanted to reach out to those of you have started an account but maybe aren't sure where to go next.  Here are 4 easy steps to an unforgettable brand on Twitter. 

1. Follow your mentors: Who is at the top of your industry? Follow them! They are doing something right.  A lot of marketing is doing your homework.  Here is another example. Follow your mentors, do your research and find out what they do differently that sets them apart.  
2. Check out the competition: Sorry here is more homework for you.  What's your competition doing on Twitter? You need to research and analyze what they are doing that works and what they are doing that's falling flat.  Learn from your competitors, whether from their success or their mistakes. 
3. Bring value: Please do not make the mistake of using Twitter as a place to spew marketing drivel.  You need to bring something to the table or nobody is going to care. Bring value to your followers.  What do they need? What do they want to see or learn? 
4. Analyze the response: Check out your numbers and figure out what is working for you and what isn't. You need to figure out what is getting your followers engaged and move forward with what is successful.